We promoted the launch of New World with a variety of streamers across Europe, LATAM and SEA to become the most watched and played game on Twitch for the launch period.
We identified, contracted and managed influencers excited for the release of New World by matching their affinity. Handpicked streamers across various genres showcased the game in creative ways ranging from cosplaying to exploring to racing to endgame content. Even though we only contracted these streamers for 4 hours of gameplay, the goal was to identify talent that remains glued to the game all of launch week.
134 INFLUENCERS RESPONSIBLE FOR 36.5% OF THE TOTAL HOURS WATCHED GLOBALLY
#1 MOST WATCHED GAME ON TWITCH AT 986k PEAK CONCURRENT VIEWERS
32.6M VIEWS GAINED AND 22M HOURS WATCHED
AVERAGE STREAMER DELIVERED OVER 10x EXPECTED PLAYTIME